Occasionally a client will contact us as they would like to provide access on their website to previously sent email newsletters.
This is a great practice that more email marketers should utilize. Providing website visitors access to these old editions can help to increase interest in opting-in for your future emails. We would even suggest linking to your library of past issues from your opt-in page so that you can show the value your emails provide.
By default, the SubscriberMail email platform automatically inserts a link at the top of outgoing email messages to an archive copy of the message (used by subscribers to view the email message in a browser). SubscriberMail also continues to host these archive copies for all clients, thus if they wish to create a library of “previous issues” they can point their website visitors to these pages that we host.
SubscriberMail is always ready to assist in setting up an archive of your email messages. If you would like more information on establishing an archive library please call or email us!
